Direct Marketing Circulation Manager

J Schmid & Assoc, a direct marketing consulting & creative agency, seeks to hire a Direct Marketing Circulation Manager.

 Position Description

Responsible for managing database marketing efforts for multiple clients including:Prepare detailed mailing plans for each mailing drop or email promotion based on recommendations of Marketing Strategist. Develop breakeven analysis for each mail drop. Forecast list response and average order value and sales per catalog for each list segment. Develop an anticipated order response schedule based on historical information from the client.Prepare a projected profit and loss statement for each customer mailing as well as acceptable profit/loss per customer and return on investment analysis. Apply list segmentation, selection and forecasting of both customer and rental lists. Coordinate with multiple list brokers and facilitate list ordering. Work directly with clients on understanding, quantifying, updating and segmenting of house names so they can be effectively used in mailings.Coordinate with creative team and print manager to develop special tests and offers to special customer segments.Manage a detailed merge-purge of each mailing with an outside database company.Prepare e-commerce strategies and tactics that can coordinate electronic and direct mail contacts.Prepare complete post-analysis of each mailing including list response, merchandise sales analysis, test results, and profit and loss statements.

 Qualities RequiredMotivated to create highly successful mail campaigns.Highly analytical with strong attention to detail.Ability to problem solve in creative ways.Ability to work in fast paced environment on multiple projects with minimal direction or supervision.Exceptional verbal and written communication skills. Ability to create and manage multiple schedules.

 CredentialsKnowledge of direct marketing metrics and experience in catalog circulation planning is essential. Well-honed skills in MS Office, especially Excel and Access are critical.Solid foundation of knowledge in e-commerce, the web and HTML is essential.Experience developing, executing and analyzing email marketing programs preferred.Bachelor’s degree with 5+ years direct marketing and circulation experience.

 

 About J Schmid

We are a highly motivated, results oriented consulting and design agency with a wide-ranging list of catalog and direct mail clients. We serve small and large companies with both business-to-business and business-to-consumer focus. Our passion is to help these companies achieve their financial goals through expert advice and targeted campaign recommendations and management.

 

Although we are a leading direct marketing company with a renowned reputation, we are approachable, friendly and fun to work with and enjoy developing long lasting relationships with our clients and co-workers. We are a small company that gets big results.

 

J. Schmid offers a competitive salary and excellent benefits package.

 

If your skills and experience match this description, please send a detailed resume including salary requirements to marketinghr@jschmid.com