Communications Planner (STRAT-DAL-08-049)

Targetbase is a unique direct marketing agency driven by business intelligence, has a Fortune 500 client base, and specializes in providing actionable insights that turn customer data into profits.Targetbase, part of Omnicom Group Inc., has its headquarters in Dallas, Texas with an office in Greensboro, North Carolina. Description



The Communication Planner is responsible for leading multi-discipline marketing teams to design Communication Strategies and Programs that deliver consumer impact and ROI for our clients.  Critical to success is the ability to create an integrated consumer experience across multiple channels, touch-points and interactions.  Communications planning leverages consumer intelligence and insights (quantitative & qualitative) to determine the most appropriate mix of channels, messages and tactics to deliver optimal marketing results for our clients. Leveraging research/analytics and creative, the Communications Planner provides thought leadership on the right contact points (based on target receptivity) and communication context (based on when and Why insights) to drive the desired consumer action/business objective within the identified target.

 Responsibilities:

* Delivers  communication plans for the identified targets which reflect the Targetbase what and how strategic approach.
* Committed to core direct marketing principals of precision-targeting, marketing accountability and ROI
* Plays a leadership role in driving an integrated planning process, involving the combined knowledge and expertise of diverse agency competencies - analytics, technology and creative.
* Collaborates with strategists, researchers/analysts and creative to ensure metrics and key performance indicators are incorporated into the planning process as well as ongoing programs
* Collaborates with researchers and analysts to regularly evaluate, and optimize the performance of ongoing plans while ensuring results inform future planning exercises
* Provides communication and marketing-related information, trends, and points-of-view important to clients' goals, customers and industry
* Contributes to the development of Targetbase Communication Planning  insight-gathering methodologies and analysis -significantly on the WHO understanding around Receptivity and Context for a particular client     
Participates in new business activities with insight, perspective and consumer insight and expertise relevant to the client's opportunities and challenges
Required Skills



* Strong verbal and written presentation skills. Ability to clearly and effectively present results, findings and conclusions.
* Conversant in a broad range of research methodologies (qualitative and quantitative)
* Capable of utilizing a variety of internal and external resources into a coherent and compelling situation analysis
* A talent for bringing insights, information and recommendations to life

Desired Skills
   Marketing & Business Acumen
   Action Oriented
   Insight driven
   Innovative
   Client Focused
   Multi-tasking
   Open Communicator
   Self motivated
   Team oriented/strong love for collaboration
   Persuasive
   Analytical
   Fun Required Experience

* 7+ years with a Multidisciplinary background, including a facility with defining marketing strategy, consumer insight, media strategy or account planning.
* Candidates may hail from several functional groups (in which they played this crossover role) including Creative, Research/Analytics,
Account Planning, Brand Management, Advertising Development, Account Management
* Must have experience in designing programs within multiple media—two of which must be interactive and direct marketing/mail—particularly with a familiarity with database marketing or CRM and the role of segmentation and one-to-one communication approaches.Submitting a resume online at a job site could cause valuable screening information to be missed.Please apply directly at: http://hostedjobs.openhire.com/epostings/jobs/submit.cfm?fuseaction=dspjob&jobid=188461&company_id=15915&jobboardid=24 We are an Equal Opportunity Employer