Business Development Director, Jack Morton

Hi! We're Jack Morton.

 We're the leading experiential marketing agency—integrating live events, branded environments and interactive media.

 

We help clients build brands and relationships with consumers, employees and business influencers.

 

Ultimately we ensure brand experiences live up to brand promises. You could say we help brands behave as they say they will.

 

We are seeking a Business Development Director for our Los Angeles office. The Business Development Director’s primary focus is to drive profitable annual revenue growth by developing business with new clients, with a specific focus on the Latino market in Los Angeles.

 

Key Accountabilities: 

 

· Business Acquisition

o  Develop business in assigned national accounts, coordinating as required with US Business Development team

o  Lead local office efforts to pursue and close new business opportunities with new targeted accounts, specifically focused on opportunities within the Latino market

o  Develop relationship with key IPG agency constituents in Los Angeles and develop and close new business opportunities in concert with those agencies.

 

· Planning & Pursuit

o  Lead the development and execution of a disciplined new business development process to ensure robust pipeline activity

§ Develop new business acquisition plan for office, including specific campaigns, local marketing efforts etc. for the year

§ Identify target new clients for office, segmenting market as appropriate

§ Research market, industry and consumer insights and trends around the Latino Market on the West Coast by reading relevant news and trade publications and attending conferences and social events

§ Develop pursuit plan for each target, ensuring research results in intelligent contact with client prospects

§ Map targets to IPG and leverage existing agency relationships.

§ Activate aggressive follow up to ensure a robust frequency of client interaction

§ Ensure appropriate team is harnessed to support pursuit and build relationships

§ Ensure hand- off plan to Account Director or Manager is in place for each client opportunity as needed.

o  Manage all account, contact business development activity and pipeline opportunity information in  company CRM system to enable accurate forecasting. Send targeted, relevant Marketing materials to prospects from company CRM system

 

· Staff Development

o  Develop junior staff by involving them in your key pursuit efforts, where appropriate.

 

Requirements:

 

§ College degree

§ 5 plus years of solution selling and relationship building experience; strategic marketing expertise

§ Have a strong understanding of Latino culture, including oral and written fluency in Spanish

§ Strong familiarity with Southern California marketplace and savvy about LA culture, scene, and geography

§ Strong industry and community ties; association memberships

§ Demonstrated business development competencies:  Client focus, accountability for results, team effectiveness, developing others, sales drive, organizational sophistication, influencing others.

 

Learn more about us online at http://www.jackmorton.com/!

 

Jack Morton is an equal opportunity employer