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Advertising Traffic Representativ
| Details |
Country: USA
Location: Georgia-Atlanta Atlanta, GA 30342
Total applied: 40 |
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Advertising Traffic Representativ
CITY/STATE: Atlanta, GA 30342POSITION TYPE: Full TimeCATEGORY: Marketing/ProductREFERENCE CODE: 293658 AutoTrader.com, the biggest and best used car site on the planet, lists more cars than anyone else out there and as a result, is expanding and creating new opportunities every day. AutoTrader.com is always looking for a wide range of talented individuals to help us grow and expand our business. If you enjoy working with the best and brightest and want an exciting environment that's moving at Internet speed, we encourage you to explore our open positions. Starting here:Advertising Traffic Representativ Atlanta, GA 30342 Job Description Primary responsibility is advertising campaign implementation, execution, and delivery and maintenance verification through reporting. Closing Statement AutoTrader.com, created in 1997 and headquartered in Atlanta, Ga., is the Internet's leading auto classifieds marketplace and consumer information website. AutoTrader.com aggregates in a single location more than 3 million vehicle listings from 40,000 dealers and 250,000 private owners, which provide the largest selection of vehicles attracting more than 11 million qualified buyers each month. Through innovative merchandising products such as multiple photos and comprehensive search functionality, AutoTrader.com unites buyer and seller online - dramatically improving the way people research, locate and advertise vehicles. AutoTrader.com is an equal opportunity employer. Qualifications -2 year online advertising experience and 1 year experience working with online ad delivery platforms, specifically the DART Enterprise system (will accept DFP, DFA, or Atlas DMT. Experience working with 3rd & 4th party ad serving reporting (DFA, DFP, Atlas DMT, MAPPS, MediaPlex, Eyeblaster, Unicast required). -Previous advertising agency or account management experience required or equivalent. Requires attention to detail and the ability to adapt to change. -Knowledge of various computer applications; particular proficiency in Excel is required. Understanding of online advertising trends is required. -Experience working in a team environment and assisting others as applicable. -High volume, fast paced. -Extended and varied hours.EDUCATION REQUIRED:Bachelors degree preferred with a minimum of 3 years of online advertising experience required. Responsibilities -Performance Objectives Insertion Order Fulfillment: Ability to read and interpret Sales contracts (as needed) and client insertion orders. This role will primarily enter and maintain insertion orders. -30 percent Campaign Execution: Responsible for campaign scheduling and creative implementation as well as maintenance of campaigns. -70 percent Order and Flight Optimization / Troubleshooting: Optimize and troubleshoot advertising flight delivery as necessary, working with various internal teams to bring resolution to client delivery issues as they arise. This includes assisting others with troubleshooting and optimizing as necessary. This role will call for proactive review of client campaigns during the delivery time period. -Ad Product Specifications: Facilitate communication among various internal stakeholders when new ad products are launched on the site and how it relates to trafficking them. -Daily Communications: Interact via telephone, fax, email, and face-to-face with other Traffic Team, Dealer Support Teams, DART Enterprise systems support, and other internal teams as applicable. -Ad hoc responsibilities: The Traffic Representative will show the flexibility necessary to adjust to changing/additional duties and responsibilities as the department and company changes. Additional responsibilities may be delegated to the Traffic
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