Account Manager - Bank of America

The Account Manager will serve the entire Bank of America account team from a cross-platform perspective, as well as support 2009 planning efforts account-wide.This position will report to the Manager who oversees the Bank of America Baseball platform, but s/he will also have day-to-day interaction with the platform leads for Football and Motorsports, as well as the Charlotte team lead.  Position will have some personnel and project management responsibilities and requires a desire to work as part of a team, but the ability to solve problems independently.  In addition, the position will require some travel and on-site staffing for select events and programs. 

 

Responsibilities and Duties:

· Assist platform leads with development Bank of America NASCAR, MLB and NFL marketing strategies that leverage sponsorship assets to drive Line of Business (LOB) goals with an emphasis on affinity branded debit and credit card products, loyalty/reward efforts, and mortgage/HELOC products

· Support all aspects - concept development, client presentations, budget development/management, program management/execution and post-event reporting – of assigned activation programs including consumer promotions, associate and community programs, etc. for various programs within the three main platforms. Including, but not limited to:

o  Daytona 500/NASCAR “kick-offâ€�

o  Bank of America 500

o  “May Eventsâ€� (All-Star, Coke 600 and Speed Street)

o  MLB Opening Day

o  MLB All-Star Game

o  MLB Postseason

o  NFL Kickoff

o  Super Bowl/Pro Bowl

· Support 2009 planning efforts, including data research and insights, to help develop recommendations around 2009 promotional plans. Work shall include running brainstorm sessions, development of PowerPoint decks and involvement with client presentations

· Develop relationships with Bank of America agency partners (Advertising, Media, PR, etc) providing sponsorship and industry expertise, as well as assisting in the development of integrated programs

· Prepare written communications for various clients, including business cases, case studies, position papers, POVS, industry/competitive trends and other research as requested

· Manage relationships with outside vendors

· Participate and support other property programs as needed

 

Required Qualifications:

· Bachelors Degree in a related field; MBA preferred

· Minimum of 4-5 years in sports marketing, agency experience preferred

· Experience in creating and executing marketing plans involving professional teams/properties

· Comfort with large corporation processes and procedures

· Strong PowerPoint knowledge

· Excellent communication skills

· Experience analyzing data to build successful promotions

· Excellent organization skills and attention to detail, including the ability to manage multiple projects

· Experience working in a collaborative environment

· Computer proficiency, including MS Word, Excel

· Financial Services industry experience a plus

· Ability to work long hours and travel on weekends

 

Please Click Here to Apply

 

Octagon is an equal opportunity employer.